AirTight and Purple WiFi Partner on Cool Mashup for Guest Access Marketing Automation

posted Oct 24, 2013, 5:32 PM by Unknown user   [ updated Mar 11, 2014, 10:36 PM ]

MOUNTAIN VIEW, Calif., and MANCHESTER, United Kingdom, Oct. 14, 2013 /PRNewswire/ -- AirTight Networks, a global provider of cloud Wi-Fi, today announced its OEM agreement with Purple WiFi, a developer of guest WiFi solutions. Under the agreement, AirTight has integrated Purple WiFi's guest access and hotspot social engagement software into its cloud-managed Wi‑Fi platform and applications suite.


The joint AirTight/Purple WiFi solution takes the state of the art far beyond mere social-identity-based check-in, by:

    tapping individual user profiles from social networks to aid programmatic marketing engagement based on guest characteristics and visit patterns,
    simplifying the social marketer's life (at both store and brand levels) through a powerful but very accessible template-based interface for creation and management of customized, behavior-based marketing programs,
    reaching users through their preference of e-mail, SMS, or social channels (Facebook, Twitter, LinkedIn, Google+, and/or Instagram), as well as ...
    providing data feeds back into core CRM systems as desired for further omnichannel engagement.

"We recognized that Purple WiFi's social engagement tools lead the industry in enabling informed, effective retailer monetization of Wi-Fi, through an elegantly-designed, easy-to-use, and powerful combination of marketing automation functionality," said David King, AirTight's Chairman and CEO. "It meshes well with our whole approach to helping our customers create unique value on top of their Wi-Fi networks in a hassle-free and 'appified' cloud model."

One early customer of the joint solution is The Orchards, a shopping centre in West Sussex, UK, which has installed AirTight Wi-Fi throughout the 40-store centre as a platform for the Purple WiFi social app. Nicola Bird, Centre Manager for The Orchards, reported, "I am delighted with the service Purple WiFi and AirTight have provided. It has brought a new demographic into our scheme as well as increasing dwell time.  We wouldn't be without it now."

"Our close collaboration with AirTight, given their strong customer relationships in the retail segment, will definitely help bring our social engagement solution to a much broader set of customers," added Gavin Wheeldon, CEO of Purple WiFi. "We're looking forward to working together to extend our joint reach even further, into leisure and hospitality venues, where guest access marketing automation is equally valuable."

The integrated solution is available now. Contact AirTight for more details at

AirTight recently launched a free AP program to enable enterprises, tired of managing their complex WLAN solutions, to get a first-hand experience with AirTight's cloud Wi-Fi. To register for the program, please visit

About AirTight Networks

AirTight Networks is the global leader in comprehensive cloud Wi-Fi solutions.  The company's award-winning family of products and cloud services combines a true carrier-class multitenant cloud architecture with breakthroughs in Wi-Fi location, user analytics, social engagement, manageability, ease of deployment, and cost effectiveness, as well as AirTight's longtime top-rated WIPS technology.  AirTight's global customer base includes leading enterprises in the government, financial, technology/telecom, manufacturing, health care, retail, and hospitality sectors. For more information, please visit us at:, or follow us @AirTight.

About Purple WiFi

Purple WiFi, is a cloud based, secure WiFi hotspot system, authenticated through social media. This software brings enhanced social reach and cutting edge analytics and reporting to a wide range of customers within the retail, leisure and hospitality industries. Launched in 2012, Purple WiFi offers varying levels of service, providing solutions for small independents to large, multi-site businesses. Purple WiFi is cloud-based and works with any hardware, plus offers native integrations with Airtight Networks. For more information visit

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