Launched at RBTE 2014, solution provides PCI wireless scanning & social analytics across Europe
10 March 2014―Hughes Europe today announced that it has teamed with AirTight Networks to offer retailers a new, secure managed Wi-Fi service that combines PCI wireless scanning and social analytics. Launched at RBTE 2014, 11 March at Earls Court, the new HughesON™ Managed Wi-Fi Solution is the first Wi-Fi access and security offering in Europe designed specifically for retail enterprises with distributed outlets.
Combining Wi-Fi access with PCI compliance, wireless security, social integration and analytics, the comprehensive HughesON™ solution not only enhances the user experience but adds value to the business by supporting progressive marketing capabilities—including loyalty programs.
“Our new HughesON™ Wi-Fi managed service features best-in-cloud services and minimal onsite hardware in keeping customers and employees connected,” said Christopher Britton, managing director, Hughes Europe. “Building on more than 20 years’ experience supporting leading brand names in retail, our managed solutions are designed with future-proofing in mind and support cutting-edge technology across multiple sites without any drama.”
The HughesON™ Managed Wi-Fi Solution from Hughes Europe is precisely designed to provide retail enterprises with an affordable, easy to use and scalable Wi-Fi access solution that meets their unique business process and customer service requirements, while maintaining PCI compliance and network security.
“An IT director who does not have a marketing manager’s ear – and an accompanying buy-in on infrastructure investments – will not last long in today’s enterprises,” said Simon Hollister, director, EMEA at AirTight. “Marketing teams have the biggest budgets today and now marketing, store operations and IT can collaborate on a Wi-Fi project, turning it from a cost centre to a revenue driver. The HughesON™ Managed Wi-Fi Solution from Hughes Europe, powered by AirTight, makes this collaboration a reality.”
The Social Analytics feature enables customers to access the Internet via their existing social media accounts, including Facebook, Twitter, LinkedIn or Google+, and allows a retailer to maintain a relationship with its customers after they’ve left the store. Coupons can be sent automatically to reward loyal returning customers or to entice the infrequent shopper and advertising links can quickly be established to launch new products or increase popularity.